Agenda item

This application is before Members as the land is owned by Tendring District Council.

This application seeks consent to display 3no. illuminated fascia signs and 1no. illuminated menu board.

Earlier on in the meeting, as reported under Minute 82 above, Councillor Alexander had stated for the public record that he was a Ward Member for this application.

It was reported that this application was for advertisement consent to display 3 no. illuminated fascia signs and 1 no. illuminated menu board. Fascia Sign No. 1 would display the name of the building ‘Martello Lounge’. Fascia Signs Nos. 2 and 3 would display individual metal letters ‘Café Bar’. All three signs would be to the front of the building and would be illuminated. The illuminated menu board would be inside the shopfront adjacent to the main entrance to the café/bar.

Due to the location of the building, in close proximity to Clacton Pier and ‘The Pavilion’, the design and appearance of the proposal was considered by Planning Officers to be in keeping with the locality and would not result in a loss of amenities to neighbouring properties.

The Committee had before it the published Officer report containing the key planning issues, relevant planning policies, planning history, any response from consultees, written representations received and a recommendation of approval.

At the meeting, an oral presentation was made by the Council’s Development Technician (Charlotte Cooper) in respect of the application. An update sheet had been circulated to the Committee prior to the meeting comprising a correction to a typographical error in paragraph 1.2 of the Officer report.

Following discussion by the Committee:-

It was moved by Councillor Alexander, seconded by Councillor Harris and:-

RESOLVED that the Planning Manager be authorised to grant Advertisement Consent, subject to the conditions, as set out below, or varied as is necessary to ensure the wording is enforceable, precise and reasonable in all other respects, including appropriate updates, so long as the principle of the conditions as referenced is retained.

Conditions and Reasons

1   All advertisement consents are subject to five standard conditions specified in Schedule 2 of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 which are as follows: -

1.      No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission.

2.    No advertisement shall be sited or displayed so as to

(a)   endanger persons using any highway, railway, waterway, dock, harbour or aerodrome (civil or military);

(b)   obscure, or hinder the ready interpretation of, any traffic sign, railway signal or aid to navigation by water or air; or

(c)   hinder the operation of any device used for the purpose of security or surveillance or for measuring the speed of any vehicle.

3.    Any advertisement displayed, and any site used for the display of advertisements, shall be maintained in a condition that does not impair the visual amenity of the site.

4.    Any structure or hoarding erected or used principally for the purpose of displaying advertisements shall be maintained in a condition that does not endanger the public.

5.    Where an advertisement is required under these Regulations to be removed, the site shall be left in a condition that does not endanger the public or impair visual amenity.

Additionally, all advertisement consents are for a fixed term of 5 years unless this period is varied on the formal decision notice.

2   The development hereby permitted shall be carried out in accordance with the following approved drawings / documents.

Drawing No. LNG4605.BP - Block Plan

Drawing No. LNG4605.06C - Proposed Signage Detail

Heritage Statement

Reason - For the avoidance of doubt and in the interests of proper planning.