To enable Cabinet to consider the adoption of a new Communications Strategy.

RESOLVED that the draft Communications Strategy 2024 - 2028 be approved and adopted with immediate effect.

Cabinet considered a report of the Leader of the Council (A.2), which sought its approval of a new Communications Strategy.

It was reported that the Council’s Communications Strategy had been last updated in April 2021 to run until 2024, with an explicit link to the Council’s Corporate Plan. Now that the Authority had adopted a new Corporate Plan, it was appropriate to also update the Communications Strategy; this would also allow changes to reflect the continued development of communications best practices. Therefore, a draft Communications Strategy had been drawn up to reflect those changes. It sought to renew the alignment of communications with the Corporate Plan, and to set out a vision of key areas of focus for the team and its work over the next four years.

Recognising that having a Communications Strategy gave a focus to the work of the Communications Team, and would allow it to prioritise its workload appropriately and in accordance with the Corporate Plan:-

It was moved by Councillor M E Stephenson, seconded by Councillor I J Henderson and:-

RESOLVED that the draft Communications Strategy 2024 - 2028 be approved and adopted with immediate effect.