Issue - meetings

To enable Cabinet to consider adoption of a new Communications Strategy.

RESOLVED that the draft Communications Strategy 2021 be approved and adopted.

The Cabinet gave consideration to a report of the Leader of the Council (A.6) which enabled it to consider whether to adopt a new Communications Strategy.

It was reported that the Council’s Communications Strategy had been last reviewed in July 2016 and that it needed updating in order to reflect changes in communications best practice, wider societal changes, and the changes to the ways in which Tendring District Council (TDC) operated.

A draft Communications Strategy had therefore been drawn up to reflect those changes. It sought to explicitly align communications with the Corporate Plan, and set out a vision to improve links between communications and council projects; as well as building upon the recent expansion of the Communications Team.

Cabinet was aware that a key finding of the LGA Peer Review held in early 2018 identified that TDC should do more to publicise and celebrate the great work that it did and adopt an improved approach to project management.

Having considered the contents of the proposed new Communications Strategy:-

It was moved by Councillor G V Guglielmi, seconded by Councillor Stock OBE and:-

RESOLVED that the draft Communications Strategy 2021 be approved and adopted.