Decision details

Decision Maker: Corporate Director (Place & Wellbeing) & Deputy Chief Executive

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No

Purpose:

The purpose of this agreement is to provide a new revenue stream for the facilities and an opportunity for personal training as an additional activity. By introducing personal training services, we aim to attract a broader range of clients who are interested in customised fitness programs.
This initiative not only enhances the value proposition of our facilities but also promotes a healthier lifestyle among our community members. Additionally, the revenue generated from personal training sessions can be reinvested into the maintenance and improvement of our facilities, ensuring a high standard of service and equipment for all users. This agreement will also create job opportunities for qualified personal trainers, contributing to the local economy and fostering a supportive environment for professional development in the fitness industry.

Decision:

To implement the Personal Trainer Operating Agreement for the use of Tendring District Council leisure facilities. This new agreement sets out the terms under which approved personal trainers may operate, including requirements for insurance, risk assessments, permitted use, and adherence to health and safety protocols. The agreement is designed to ensure service quality, generate a new revenue stream, enhance the value proposition of the facilities, and support local employment and professional development in the fitness sector.
The collection of contract fees will be on a quarterly basis in advance, with rates set through the annual fees and charges process.

Alternative options considered:

The Council could opt not to introduce a formal Personal Trainer Operating Agreement. An ad hoc or informal arrangements could take place instead.
This approach is rejected due to the associated risks around liability, inconsistent service standards, and missed revenue opportunities. The chosen agreement provides a structured, compliant, and revenue-generating framework that supports both operational control and community benefit.

Publication date: 11/07/2025

Date of decision: 11/07/2025