Decision details

Decision Maker: Assistant Director (Economic Growth & Leisure)

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No


To award the contract to Street Tag for Gamification of the seafront as part of the Heritage Lottery Trail.
Street Tag will allow users to collect virtual tags and earn points at various locations along the Heritage Lottery Trail.
The public play along by creating teams and entering onto a leader board.
Schools can also participate and earn rewards for their school. There will be a separate leader board for schools.
Street Tag will encourage physical activity and provide TDC with regular reports of anonymised data in order to evaluate participation.


Following procurement, to award the contract to Street Tag, financed from the Heritage Lottery Trail budget.

Alternative options considered:

Option 1 - To award the contract to Street Tag
Option 2 - none
Option 3 -

Publication date: 10/06/2021

Date of decision: 10/06/2021